Search Engine Optimization
Did you know that there over 644 million active websites on the Internet? Getting found in that huge of a dot.com haystack might seem hopeless, but there are ways to be like the cream and rise to the top – or at least higher.
That’s what Search Engine Optimization (SEO) is all about, and there are two main strategies worth considering:
- On-Site Search Engine Optimization
- Paid Search Advertising
How does On-Site SEO Work?
We start by researching the most powerful “keywords” for your business and discover the words most often used when people search online for your products and/or services. Then we use these keywords to develop a keyword strategy that we use on your site, in your social media and blog posts, even in your videos on YouTube. Using your strategic keywords in conjunction with a well-executed Content Marketing plan will make you much more visible to the major search engines (Google, Bing, etc.) – and from there, to the world.
Learn more about our Content Marketing Services.
Are you trying to attract customers locally?
The Yellow Pages are dead – leaving “local search” as your best bet. People search regularly online for local businesses and resources. You might not be able to compete with the "big boys" for search engine rankings on a national scale, but the local market is where even the little guy can be found. We will get you listed in all the local online directories like Google Places and Bing Local and make sure that all your information is accurate and up to date.
Paid Search Advertising
Has this ever happened to you? You get $50 or $100 free advertising on Google Adwords for signing up for some other service and you give it a try. Or maybe you signed up for AT&T or some other advertiser’s services for paid search engine ads. You spent your budget and got nothing in return.
The truth is that creating and managing a paid search advertising campaign, or PPC, is not conducive to a “set it and forget it” approach. It’s really easy to blow through your budget without any results.
Hudson Fusion provides effective PPC plans that are optimized for your business and highly managed. Performance is analyzed and campaigns are tweaked to accordingly to get you the best use of your PPC budget.
Our SEO programs are integrated with the rest of your inbound marketing strategies to get you the best results. It’s all part of our holistic approach to marketing. “Fragmented” marketing yields disappointing results. Time and time again, we have found that our holistic approach improves – often dramatically – on past marketing mistakes.